I have a lot of questions from entrepreneurs asking, if it’s ok to continue promoting their business during a crisis. My response..Absolutely! I start by asking them if they own a charity or a business. I then remind them that they should not feel bad about making money. Now let me be clear. We are in unprecedented times and the health and economic impact of this crisis is real. Keep in mind,you can still promote your company and do it in a conscious,compassionate and caring way.
Here are some ways to promote your business during a crisis
Adapt and Adjust
As a business owner your ability to adjust, adapt and pivot is critical. With people being asked to stay home, business owners had to quickly adjust and think of new ways to deliver their product and service. This provided a wonderful opportunity to think in new and creative ways to accomplish this. Now is an excellent time to upgrade your digital skills. Consider using Zoom, Skype or Google Hangout to schedule coaching sessions or events. Facebook or Instagram Live are also great tools to stay connected using social media. There are several platforms that integrate live streaming and social media like Stream Yard or Be Live TV. Utilize social media and digital marketing to promote your services and products. Take a look at your business and determine if there is a way to be a valuable resource during this time. I have read numerous stories about t-shirt companies or designers shifting their focus to making face masks. We used the crisis as an opportunity to promote other business owners through our social media platforms and provide a information hub on our Facebook group for small business resources.
Freebies & Giveaways
This has always been a ice option to promote your business, but especially now when so many are struggling financially. Who doesn’t love a free gift? You could run a special giveaway for people on the front line of the crisis. Offer complimentary sessions, workshops or access to your monthly service at a discounted rate. Nikon is offering free photography classes for the month of April. Use this time to bring a smile or provide relief to your customers.
Engage with Customers
Now is a great time to check in with your customers. Let them know that you are thinking about them. Schedule phone calls, Zoom meetings or send them a quick email. Make sure to communicate any changes,like new hours, delivery updates or restrictions. If you are experiencing product or delivery delays, don’t assume they know, be transparent and communicate this information in a timely way.
This crisis has presented a massive opportunity for growth. Use this as an opportunity to support, uplift and empower those around you. We do business people that we know, like and trust. Maximize this moment to position your company as a valuable resource during these difficult days. We’re in this together!