The Importance of Holiday Marketing for Your Business
Do you have a holiday marketing plan?
Here are some strategies to help position your company for holiday success. Millions of people are primed and ready to spend, and being intentional about your plan to reach customers is critical.
It all starts with a plan. Create a business, sales and marketing strategy for your business. Set sales, marketing and business goals during the holiday season. Take an inventory of your existing resources and outline any new supplies, staff or marketing materials you will need.
Re-evaluate the needs of your customer for the current year. Are their any new purchasing trends? Have consumers changed the way they behavior with brands during this holiday season? Determine how your customers desire to interact with you. Assess what new technology, processes or convenience measures you can implement to make the buying process easier.
Plan your marketing campaigns. Determine which promotions you will use for Black Friday, Cyber Monday, Small Business Saturday, etc. Pre-schedule promotional email campaigns, highlighting sales, special discounts and referral programs. Using email automations based on the actions of an email subscriber can help you target and customize future offers.
A recent survey showed that 1 in 3 online shoppers say Facebook and/or Instagram helps them to find new products/services during the holiday season (yougov.com)
Here are some helpful tips on how to set your shop up for success, help new customers find you and drive sales this holiday season.
Create high quality catalogs-your catalog contains all of the details that your customer needs to buy from you. A quality catalog can not only increase conversions, but also helps to improve search results.
Use product tags-give your companies an easy way to quickly purchase from you on every product post, story or Reel. A tag shows the product and cost of the item and then allows the customer to click to purchase, right from the post.
Create shop Ads-get your shop in front of more people by purchasing ads on Instagram and Facebook
Offer a live shopping experience-create an engaging and interactive experience by hosting a life stream.
Holiday business and marketing planning must be a priority prior to the height of the season. Take a few hours before the holiday season to plan and prepare. It will be here before you know it.