Measure What Matters
๐๐ผ ๐๐ผ๐ ๐ธ๐ป๐ผ๐ ๐๐ผ๐๐ฟ ๐ป๐๐บ๐ฏ๐ฒ๐ฟ๐?
Iโm not talking about dollars and cents. Donโt get me wrong you need to know those numbers every month, as well. Iโm talking about your social media numbers.
Social media metrics help you determine which of your social media strategies are working and which strategies you need to change.
Understanding your metrics also help you:
Expand your reach
Attract more followers
Engage with your audience
Increase sales
Understand which social media platforms work best for you
Business Insights help you understand your social media marketing performance. I like to say itโs like having a a personal marketing research team , for social media, at your fingertips. And the best part is that itโs absolutely F R E E!
Here are some metrics we recommend tracking:Post Reach-Post reach lets you know how many people have seen your content since it was published.
Engagement Rate-The engagement rate tells you if your content is reaching your audience and getting a reaction through likes, shares, and comments.
Conversion Rate-The conversion rate is the percentage of your audience who are taking the action that you wanted them to take.
Impressions-Impressions refer to the number of times your content has been displayed, whether it was clicked or not
๐ก๐ผ๐ ๐๐๐ฟ๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ ๐๐๐ฎ๐ฟ๐? ๐๐ฒ๐โ๐ ๐ฐ๐ต๐ฎ๐!
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