How to add Landing Pages to your Marketing Strategy
You only get one chance to make a great first impression. Landing pages, in many cases, can be your customer’s initial interaction with your business and brand. By creating compelling content and using attractive designs, a landing page can help generate meaningful leads and get you on the road to cultivating new relationships.
So, what are landing pages?
A landing page is a standalone webpage, designed specifically for your marketing or advertisement campaign. Landing pages are designed with a single focus or goal, unlike pages for your website.
Why should you use landing pages?
Helps you generate Leads-people share their contact information to gain access to your offer. This is a wonderful way to gain insights on your target audience.
Highlight Special Offers and Products-landing pages are great when it comes to promoting your products or services.
Builds credibility- by showcasing the solution that you offer to your customer’s pain points, customer’s see you as a reputable and credible source. Adding testimonials are useful to provide an additional level of credibility.
Increase Search traffic-adding targeted keywords allows for search engine optimization which allows your target audience to easily find your company.
Laser focused messaging-Unlike web pages, a landing page should have one clear message which allows it to make a strong connection to your audience.
Landing pages can be a powerful tool to allow your business to reach it’s goals.
So where should you start?
Identify your goals-establish the goals for your landing page. Common goals include; increased subscribers, increased downloads, video views or social media engagement
Decide on the type of landing page you will create-will this be for your ecommerce campaign or a lead generator?
Map it out-map out the paths where the customer might come in contact with the land page, this will help you create landing pages for your marketing channels
Build your landing page-make sure you keep the design simple, stick to one main marketing message, use compelling text and visually appealing images.
Measure-be sure to track your progress by measuring your landing page campaigns. Common metrics include conversion rates, cost per sales, number of leads or customers generated
How has your company used landing pages? We would love to hear what’s working for you.