What is a Facebook pixel and why you need one

If you are using Facebook to market your business, a Facebook pixel, will help you to optimize your social media advertisement budget.

What is a Facebook pixel?

A pixel is simply a code that you place on your website that tracks ad activities such as; conversions and paid ad performance. A pixel will help you to optimize your ads, better target your audience and see what actions are being taken as a result of your ad. When someone visits your website the pixel communicates this activity and reports it.

So what can a Facebook pixel do for you?

Create custom audiences: Facebook knows who visited your page. You can use this information to create custom audiences. Want to know how many people made purchases on your website? Or maybe you want to know which users are most active. A pixel can give you this information.

Conversion Rates: You can learn how you are converting users by using your pixel. You can then use this information to optimize your Facebook ads.

Retargeted Ads: You can set up retargeting campaigns to previous customers who’ve converted through a Facebook ad or to users who have visited your website.

Create lookalike audiences: You can create a lookalike audience of your website visitors and previous customers on Facebook and advertise to them.

Facebook pixels are not new, but I constantly hear that business owners are not using them. If you want to get the most out of your Facebook marketing efforts, it’s time to create a pixel.

Our marketing team is here to help you with all of your marketing needs. We would be happy to set your pixel up for you. Schedule some time HERE to chat. Get a Step by Step Guide Here