Tell Them What You Want! Writing an Impactful Call to Action

If you want your marketing efforts to have more impact, you have to create a clear call to action.

Let’s start at the beginning.

What is a call to action?

A call to action tells your audience what you want them to do. A call to action can come in many forms, we’ll touch on those a bit later, but they all have one goal, for the customer to take action. You never want your customers wondering what to do next after they received communication from you. It is your job to make the next step, an easy one for your audience.

Without a good call to action, the potential customer may not find a reason to act within a reasonable time frame and they either forget or lose motivation. And then, you’ve lost them. Now all of the time, money, and resources that you poured into your marketing are wasted.

Stop losing customers because they don’t have a clear understanding of what action you want them to take.

Here are some calls to action that will get noticed.

Subscribe Now-invite people to sign up for notices, updates, and offers from podcasts, social media channels, and newsletters.

Learn More-provide additional education and resources to help move customers through the sales funnel.

Act Now-this creates a sense of urgency by providing time-sensitive offers.

Download Now-provide a free resource while growing your audience, generating leads and establishing your company as an industry expert.

Sign up and Save-provide exclusive offers and discounts to consumers. This invites consumers to have regular contact with your company and allows them to get to know your brand.

Share-encourage your audience to spread the word by sharing your content, offer, or resource.

Let’s Talk-encourage your audience to connect is an effective way to reach and keep customers.

Things to Remember

Make it Stand Out

Make sure your Call to action is in a prominent location and stands out. Your action should be easy to find and stand out.

Make it Relevant

Your call to action must be relevant to your audience. In order to make it actionable, it must be relevant. Solve a problem, be a resource, and add value to your audience.

Keep it Short & Impactful

A call to action should be 5 words or less. Keep it concise and catchy.

Create a Sense of Urgency

Invoke the power of FOMO to help move your customer through the sales funnel before “time runs out”.

Start transforming your business and converting more customers with the power of calls to action.