A call to action tells your audience what you want them to do. A call to action can come in many forms, we’ll touch on those a bit later, but they all have one goal, for the customer to take action. You never want your customers wondering what to do next after they received communication from you. It is your job to make the next step, an easy one for your audience.

The best way to get better results from your content is to start thinking of it as a product. Instead of thinking of your marketing content as something that you churn out over time, instead think of it as an exciting event and that can add value to your audience.