Pitch Perfect: Creating an Elevator Pitch that Gets Results

An elevator pitch is a concise, persuasive summary of what you do or offer. It should be brief enough to explain your product or service in the time it takes for a short elevator ride (roughly 30-60 seconds).

A good elevator pitch should include who you are, what you do, why it’s valuable, and what makes you unique.

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Understanding the difference between features and benefits

Your company exists to solve a problem. Customers are seeking relief to areas where they have some pain, hence, why we talk about customer pain points in marketing. In order to craft a compelling sales pitch, it’s important to understand the difference between features vs. benefits.

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